Guinness at Synchronize Fest 2019

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On 2019, Guinness join as one of the Supporting Sponsor at Synchronize Festival, an annual multi-genre music

that celebrate Indonesia music industry and local community in Indonesia. This 3 days festival will bring the best artists of the country with various genres and from different generations. From singers in the '70s,' 80s, '90s,

to the 2000s.

IRIS Jakarta as BTL Agency for Guinness Indonesia, were responsible for creating booth that engage with our consumers. The initial idea of Guinness booth concept is to bring the famous Ireland's "Guinness Open Gate Brewery" to the scene. Recreating the experience to the music festival audience.

We also create engagement activity in the booth based on this year food pairing campaign by collaborating with Ruang Usaha Kreatif (RUX) musicians and visual artist, challenge them to cook their favourite dishes to be paired with Guinness Foreign Extra Stout (FES). The collaborator such as Iga Masardi "Barasuara", Bondi "Goodnight Electric", female soloist Danilla Riyadi, Awan & Adnan ".Feast", etc helped us gather the crowd

to the booth.

The pivotal story will be “My taste of music as best as the taste of my food with Guinness”